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  1. Jul 26, 2024 · Search terms provide valuable information to businesses. They tell you exactly what a user is searching for. Use this knowledge to optimize your content and ad campaigns.

  2. 4 days ago · Search Terms vs. Keywords. Search terms differ from keywords. Keywords are the terms marketers target and optimize their content for as part of their search engine optimization (SEO) strategy. Search terms reflect user intent (or search intent). In other words: what they want to learn, find, or buy.

  3. Search terms are the queries that users type on Google (or other search engines) to find what they are looking for. On the other hand, keywords are the terms targeted by SEO specialists and advertisers with a vision to match users’ search queries and improve their ranking.

  4. 1 day ago · A search term (or search query) is a single word or multiple words (search phrase) that a user types into a search engine's search box. Search engines such as Google interpret the search terms to understand the user's intent and return the most relevant results. Examples of Search Terms.

  5. Learn what a search term is and how it relates to keywords, paid and organic search marketing. Find out how to optimize your website and content for search terms and improve your online visibility.

  6. Nov 21, 2018 · Learn the definition, importance and examples of search terms, also known as search queries, in SEO. Find out how to match your focus keywords with user intent and avoid common pitfalls.

  7. The difference between keywords vs. search terms is subtle but essential. Knowing how to distinguish between the two — and how to use them with one another — will increase your chances of connecting with the most relevant target audience.

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